When we first met up with the client he was eager to discuss implementing a mobile strategy for the Canal Steet website, which is justified as 91% of users in the UK have a mobile phone that can access the internet. Furthermore, the LGBT community as a whole tend be early adopters of new technology.
What was troubling for us though, was that there were some critical problems for the usability of the main site that we needed to avoid in the development of a mobile strategy. We wanted to give the client a strategy that would be easy to amend and easy for the user. From that we decided that a modular layout would be a great option. Each module holds a summary of information and can be expanded, collapsed, or moved. This has great implications for the end user and their experience as well as for the client and the future progression of the Canal St website offering.
