tag:blogger.com,1999:blog-41815663636778092222024-02-06T23:32:07.709-08:00The PIMMs Group - a digital marketing communications management (DMCM) firmWe are the PIMMs Group. We have nothing to do with Pimm's, the drink, although, it stands to reason you should love us both equally.
We are a group of students working on a Digital Marketing Communications Managementm (DMCM) project (We know. It's a mouthful. You can just say 'Digital MarComms'). Follow our progress through the next few months as we make waves in the digital world for a very important client!PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-4181566363677809222.post-73057330304397160662011-04-04T10:16:00.001-07:002011-04-04T10:16:49.394-07:00DMCM Final Blog Post<a title="View Dmcm Final Blog on Scribd" href="http://www.scribd.com/doc/52259386/Dmcm-Final-Blog" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">Dmcm Final Blog</a><iframe class="scribd_iframe_embed" src="http://www.scribd.com/embeds/52259386/content?start_page=1&view_mode=list&access_key=key-22ckavyn1p3ou2r1t7qp" data-auto-height="true" data-aspect-ratio="0.772727272727273" scrolling="no" id="doc_43756" width="100%" height="600" frameborder="0"></iframe><script type="text/javascript">(function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "http://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })();</script>PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-3084354841840704152011-03-24T09:47:00.001-07:002011-03-24T09:49:28.156-07:00Northern FlowerCheck out our friends at Helios! They have good taste in blog design.<div><br /></div><div><a href="http://thenorthernflower.blogspot.com/">Northern Flower</a></div>Jamalhttp://www.blogger.com/profile/11028743048742141832noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-58532706625128124392011-03-11T02:50:00.000-08:002011-03-11T05:14:50.188-08:00A Little Lesson on Behavioural EconomicsSorry for the silence. We've been hard at work here in the PIMMs office wrapping up our dissertations and juggling an exhaustive list of deadlines. Hopefully our absence hasn't been too eerie and we'll be back to our happy dapper selves after 21 March. I thought I would break the silence just for a bit though to write about something I've researched in my dissertation that has implications for marketeers and the world at-large alike. <div><br /></div><div>The issue is something that annoyed me no end the last week and I was suddenly reminded of it as I got off the bus this morning and saw a poster that reminded me of my personal boycott of the Manchester Evening News (it might bear disclaiming that this doesn't reflect the views of the rest of the group or our client).</div><div><br /></div><div>In my building, residents have to lock their bikes to the stairwell railing for lack of a better place to put secure them. The other day, I saw that the management had attached a card to one of the bikes stating that it was a fire hazard to leave the bikes in the corridor and that if the owner didn't comply they would remove the bike. The argument wasn't unjust but the simple fact is that the building management has given the residents a better place to put their bikes and there are no lifts to help that would make it easy for them to bring it into their flats. The obvious question is what then are they meant to do? I'm sure management would argue that it's not their problem.</div><div><br /></div><div>In most decisions, purchasing or otherwise, people lack motivation to search for information. Even when they do have high motivation, they're still usually confined to the realms of their resources, opportunity. <i>"How much time do I have. How much money can I spend? Where can I find information". </i>The MODE model is a simple guide for predicting how a person will make a decision. Pop a comment into the comment box if you'd like me to explain further.</div><div><br /></div><div>If you want people to make a decision in your favour you need to give them the resources or the information that will make their decision easier. So if management doesn't want people to lock their bikes in the corridor then give them a bike rack, install a lift, or offer some other alternative. Although this hints back to the blog I posted about user experience a few weeks ago the implications should be apparent for everyone. If you don't want you child to eat sweets after dinner then keep the sweets somewhere they'll have no chance of getting into, maybe lock them up or hide them somewhere clever. Simply putting them on the highest cupboard wouldn't be good enough because a determined child with a sweet tooth has the motivation to find them, so instead deprive them of resources.</div><div><br /></div><div>Manchester Evening News deprived me of resources when they adopted their wacky payment schedule. The MEN used to be free and I would always take one when they were handed to me even though I seldom ever read it. A few months back I reached for a paper and was told I had to pay that day. Apparently, the new system demands that 4 days of the week the paper must be paid for but it's not every other day like Sunday, Tuesday, Thursday, and Saturday. That would at least be easy to remember in a nemonic device since it would be days that begin with the letters S and T. Instead, its something more along the lines or Sunday, Monday, Wednesday and Saturday. I'm not even sure if that's right but the point is that I can't be bothered to find out if I'm picking up the paper on a pay or non-pay day. So as a result, I just avoid the MEN-men altogether.</div><div><br /></div><div>So next time you want someone to change their behaviour consider how motivated they are. If they're likely to very motivated ask yourself if you're providing enough information and are you making it easy to find. If they're not motivated how can you make the choice easiest for them?</div><div><div><div><br /></div><div><br /><div><br /></div><div><br /></div></div></div></div>Jamalhttp://www.blogger.com/profile/11028743048742141832noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-32577486345849152752011-03-10T09:23:00.000-08:002011-03-10T09:43:35.468-08:00Getting the Full Manchester Experience!Manchester is a (relatively) small city with a lot packed into it! Canal Street is only one of the many cultural hubs located in the city. Check out these blogs by our colleagues doing digital marketing communications managements project for other areas around Manchester.<br />
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<a href="http://digitaldeansgate-dmcm.blogspot.com/">Deansgate Locks</a><br />
<a href="http://digitaldeansgate-dmcm.blogspot.com/"></a><a href="http://northernquarter.tumblr.com/">Northern Quarter</a><br />
<a href="http://salfordquays.blogspot.com/">Salford Quays</a><br />
<a href="http://spinningfieldsdmcm1.blogspot.com/">Spinningfields</a>PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-35129071849448486742011-02-24T03:40:00.000-08:002011-02-28T01:23:46.952-08:00#SASCHOOL11 - Digital, Search and Social Media Marketing EventOur <strong>DMCM</strong> (<strong>Digital Marketing Communications Management</strong>) group attended Search and Social School <strong>Manchester</strong> yesterday at <strong>MMU</strong> Business School where we learnt lots of interesting information about digital, search and social media marketing. <br />
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James Hanson and Simon Alexander from MediaVest spoke about PPC (Pay Per Click) advertising and SEO (Search Engine Optimisation) - Below are some of the points they mentioned:<br />
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Google currently holds 70% US market share and 90% of the UK's market share. With other search engines such as Yahoo and MSN holding less than 10% between them but slowly growing their share is set to rise with the future merge of MSN and Yahoo. <br />
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A quote from Eric Schmidt (Google) "Microsoft, not Apple or Facebook, is the biggest rival Google has right now" - even though Google hold the largest search engine market share they still feel threatened by the smaller search engines as they are all constantly bringing out new tools and competing against each other to gain bigger market shares.<br />
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They also talked about how mobile is going to be big in 2011 - this was very useful because one of the aims for our <strong>Digital Marketing Communications Management</strong> project, based on <strong>Canal Street Manchester's</strong> <strong>LGBT</strong> community is to create a mobile friendly website.<br />
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All in all the event was very useful to help with our current <strong>Gay Village Manchester</strong> project and it has also given us an insight into how PPC, SEO and Social Media Marketing work within companies which will be useful for us once we have graduated and hopefully start working for a Digital Marketing agency.PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com1tag:blogger.com,1999:blog-4181566363677809222.post-89280376269271403232011-02-16T13:13:00.001-08:002011-02-16T13:14:21.800-08:00Company Bar, Canal Street Manchester<div style="float: right; margin-bottom: 10px; margin-left: 10px;"><a href="http://www.flickr.com/photos/59555760@N05/5451073807/" title="photo sharing"><img alt="" src="http://farm6.static.flickr.com/5020/5451073807_377b0efd53_m.jpg" style="border: 2px solid rgb(0, 0, 0);" /></a><br />
<span style="font-size: 0.9em; margin-top: 0px;"><a href="http://www.flickr.com/photos/59555760@N05/5451073807/">Company Bar</a><br />
Originally uploaded by <a href="http://www.flickr.com/people/59555760@N05/">PimmsMMU</a></span></div><br clear="all" />PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-31027892388029053502011-02-16T13:12:00.001-08:002011-02-16T13:15:04.241-08:00Company Bar, Canal Street Manchester<div style="float: right; margin-bottom: 10px; margin-left: 10px;"><a href="http://www.flickr.com/photos/59555760@N05/5451686032/" title="photo sharing"><img alt="" src="http://farm6.static.flickr.com/5058/5451686032_c38f6210d5_m.jpg" style="border: 2px solid rgb(0, 0, 0);" /></a><br />
<span style="font-size: 0.9em; margin-top: 0px;"><a href="http://www.flickr.com/photos/59555760@N05/5451686032/">Company Bar</a><br />
Originally uploaded by <a href="http://www.flickr.com/people/59555760@N05/">PimmsMMU</a></span></div><br clear="all" />PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-88308033814767009832011-02-16T12:57:00.001-08:002011-02-16T13:15:25.735-08:00Gay Manchester, Company Bar<div style="float: right; margin-bottom: 10px; margin-left: 10px;"><a href="http://www.flickr.com/photos/59555760@N05/5451075195/" title="photo sharing"><img alt="" src="http://farm6.static.flickr.com/5211/5451075195_e7ef10fc50_m.jpg" style="border: 2px solid rgb(0, 0, 0);" /></a><br />
<span style="font-size: 0.9em; margin-top: 0px;"><a href="http://www.flickr.com/photos/59555760@N05/5451075195/">Company Bar</a><br />
Originally uploaded by <a href="http://www.flickr.com/people/59555760@N05/">PimmsMMU</a></span></div><br clear="all" />PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-70675661705554221432011-02-16T12:54:00.001-08:002011-02-16T13:15:46.597-08:00Canal Street<div style="float: right; margin-bottom: 10px; margin-left: 10px;"><a href="http://www.flickr.com/photos/59555760@N05/5451692160/" title="photo sharing"><img alt="" src="http://farm6.static.flickr.com/5259/5451692160_01a7edd9f4_m.jpg" style="border: 2px solid rgb(0, 0, 0);" /></a><br />
<span style="font-size: 0.9em; margin-top: 0px;"><a href="http://www.flickr.com/photos/59555760@N05/5451692160/">Canal Street</a><br />
Originally uploaded by <a href="http://www.flickr.com/people/59555760@N05/">PimmsMMU</a></span></div><br clear="all" />PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-69105314468140054162011-02-16T12:39:00.001-08:002011-02-16T13:16:03.172-08:00Canal Street<div style="float: right; margin-bottom: 10px; margin-left: 10px;"><a href="http://www.flickr.com/photos/59555760@N05/5451077537/" title="photo sharing"><img alt="" src="http://farm6.static.flickr.com/5294/5451077537_8d7d8560fe_m.jpg" style="border: 2px solid rgb(0, 0, 0);" /></a><br />
<span style="font-size: 0.9em; margin-top: 0px;"><a href="http://www.flickr.com/photos/59555760@N05/5451077537/">Canal Street</a><br />
Originally uploaded by <a href="http://www.flickr.com/people/59555760@N05/">PimmsMMU</a></span></div>It is nice how <b>Canal Street</b> is pedestrianized. It would be great if more streets in Manchester were this wayPIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-41419587427229616582011-02-10T14:07:00.000-08:002011-02-16T15:34:14.123-08:00How can marketers make the most of mobile search?<div style="text-align: left;"><span class="Apple-style-span" style="font-size: 15px; line-height: 20px; "><span style="display: block; margin-top: 12px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; font-weight: 800;"><span class="Apple-style-span" style="color: rgb(0, 78, 112); font-family: arial; line-height: 21px; font-size: small; font-weight: normal; "><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">A new study provides more evidence of the growth of mobile, with the use of search on mobiles growing by 247% over the last 12 months. In the same perio</span></b></span><span class="Apple-style-span" style="color: rgb(0, 78, 112); font-family: arial; line-height: 21px; font-size: small; font-weight: normal; "><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">d, desktop search fell by 15%.</span></b></span></span></span></div><span class="Apple-style-span" style="line-height: 21px; "> <p class="MsoNormal" style="vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">The <a href="http://econsultancy.com/uk/directories/suppliers/tamar"><span style="color:#0060FF">Tamar</span></a> Mobile White Paper shows a rapid increase in mobile search use, especially among the 18-24 and 25-34 age groups with 14% of both searching on mobile every day. Last year the figures for the same groups were 5% and 8%. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-top: 9pt; margin-right: 0cm; margin-bottom: 9pt; margin-left: 0cm; vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">The stats from the study show an overall increase in search usage, but the growth of mobile search shows how rapidly mobile internet adoption is growing:</span></p><p class="MsoNormal" style="margin-top: 9pt; margin-right: 0cm; margin-bottom: 9pt; margin-left: 0cm; vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbJ9l7cbTt6fCliVBCOqwaUPefpTjhAsYSXqgZV6DnrUf5O46o5kx-icoQbzVc37UxytBPaAeJNLIAgbQ3ukSNb6iDGYriYlG-13yaSnRHzyla-RngBj-IXpsjEYPnFr-JraMf36CFHMmn/s320/Search+change.jpg" style="text-align: left;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 320px; height: 161px; " border="0" alt="" id="BLOGGER_PHOTO_ID_5572187570764357922" /></span></p><p class="MsoNormal" style="margin-top: 9pt; margin-right: 0cm; margin-bottom: 9pt; margin-left: 0cm; vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB"><br /></span></p> <p class="MsoNormal" style="margin-top: 9pt; margin-right: 0cm; margin-bottom: 9pt; margin-left: 0cm; vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">While mobile search is still relatively small, at 3% of total search traffic, the data shows how rapidly it is growing. <o:p></o:p></span></p> <p class="MsoNormal" style="vertical-align: baseline; color: rgb(0, 78, 112); font-family: arial; font-size: small; "><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">So what can marketers do to make the most of mobile search? </span></b><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB"><o:p></o:p></span></p> <ul style="margin-top: 0cm; color: rgb(0, 78, 112); font-family: arial; font-size: small; " type="disc"> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">Take </span></b><b><span style="font-size:11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-fareast-language:EN-GB">note of Google changes.</span></b><span style="font-size:11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-fareast-language:EN-GB"> For example, the introduction of Google Instant on a mobile could have a significant impact. It could be very useful for mobile users since fewer keystrokes would be required, and marketers would need to target 'early words' in search terms.<o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Since <b>many mobile searches are likely to revolve around local specific phrases</b>, marketers need to incorporate this into keyword research and SEO strategies. <o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Make sure you have mobile optimised landing pages.</span></b><span style="font-size:11.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB"> The hard work on attracting mobile search traffic will be wasted if you send users to a desktop site which provides mobile users with a poor experience. These pages should also be optimised for a range of mobile devices. <o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Add a phone number to PPC ads, and prominent numbers on landing pages</span></b><span style="font-size:11.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">. This way mobile users can easily make contact for bookings etc. A freephone number would also help. <o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Add prominent store locators / directions to local businesses.</span></b><span style="font-size:11.5pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";mso-fareast-language: EN-GB"> Multichannel retailers can drive customers into local stores by making it easy to find the nearest outlet. <o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Separate mobile and desktop search campaigns</span></b><span style="font-size:11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";mso-fareast-language:EN-GB">. The data learned from desktop search campaigns will not necessarily transfer to mobile search, so campaigns need to be tailored to mobile users.<o:p></o:p></span></li> <li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><b><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; mso-fareast-language:EN-GB">Target local searchers with mobile AdWords.</span></b><span style="font-size:11.5pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";mso-fareast-language:EN-GB"> Restaurants and other local businesses can pick a location and target a radius around it to take advantage of local searches. <o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-themecolor:text1;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt;vertical-align:baseline"><span class="Apple-style-span" style="color: rgb(0, 78, 112); "><b><span style="font-size:11.5pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:black; mso-themecolor:text1;mso-fareast-language:EN-GB">Retailers need to follow mobile commerce best practice</span></b><span style="font-size:11.5pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman";color:black; mso-themecolor:text1;mso-fareast-language:EN-GB">, including simplified navigation, nice big call to action buttons and, crucially, a checkout that has been optimised for mobile users</span><span style="font-size: 11.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black;mso-fareast-language:EN-GB">.</span></span></li></ul><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;">Source: e-consultancy by UK editor Graham Charlton (2010)</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;"><br /></span></span></div><div><span class="Apple-style-span">As one of the objectives we set out at the beginning of our<b> Digital Marketing Communications Management (DMCM)</b> project was to develop a mobile friendly website for<b> Canal Street Manchester</b> we found the above report useful for us to gain an insight into how <b>Canal Street</b> can make the most of mobile marketing.</span></div><p></p></span>Clairehttp://www.blogger.com/profile/01683390089245005064noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-35516277154217386702011-02-09T08:53:00.001-08:002011-02-09T08:53:36.000-08:00Mobile Marketing SlidesAdding to the mobile website template we designed for our client, we also presented some good examples of mobile formatted websites currently online. These examples were taken from the presentation below and can be found on slide 14. Group Pimms is excited to be part of the process in creating a mobile website for Canal Street Manchester. This mobile website can provide information not only to Gay Manchester but the Canal Street community as a whole. <div style="width:425px" id="__ss_6481536"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/blukabm/mobile-web-design-6481536" title="Mobile Web Design">Mobile Web Design</a></strong><object id="__sse6481536" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobileweb-12944346127481-phpapp02&stripped_title=mobile-web-design-6481536&userName=blukabm" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6481536" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobileweb-12944346127481-phpapp02&stripped_title=mobile-web-design-6481536&userName=blukabm" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/blukabm">Blue Kaboom</a>.</div></div>PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-52866036545760267792011-02-01T10:35:00.001-08:002011-02-01T10:40:25.354-08:00Purple Papers<img style="visibility:hidden;width:0px;height:0px;" border="0" width="0" height="0" src="http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI5NjU4NTE1NDE5MiZwdD*xMjk2NTg1MTkxOTUzJnA9MTgwMzMxJmQ9Jm49YmxvZ2dlciZnPTEmbz1kYzFkNmFhOTBmOWE*/ODgzODJkYWVhOWNhZWQ*ZmU*MSZvZj*w.gif" /><div><span class="Apple-style-span" >Less dressed up than white papers, but with all the information you need. For those that like to have the full story</span></div><div><span class="Apple-style-span" ><br /></span></div><span class="Apple-style-span" >View it here on Scribd <a href="http://www.scribd.com/word/view/47983741">Canal Street</a></span>Jamalhttp://www.blogger.com/profile/11028743048742141832noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-16224802988153444882011-01-26T09:29:00.000-08:002011-01-26T09:42:33.169-08:00Merging Convenience and the User Experience<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfjp3fhNDNwdq7kuU1wCzucU_9DByoJuPoLff18E9Q27UylUypH9MK04AW5qECS6YOPYfvh5GdXpCCZokxEXQ1LymwYhzalKrRYl0C2J17PispOfa0_zC2EgqOVljR2nqGAQvB5S_0yCQ/s1600/canalst+%25281%2529.png"><img style="cursor:pointer; cursor:hand;width: 117px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfjp3fhNDNwdq7kuU1wCzucU_9DByoJuPoLff18E9Q27UylUypH9MK04AW5qECS6YOPYfvh5GdXpCCZokxEXQ1LymwYhzalKrRYl0C2J17PispOfa0_zC2EgqOVljR2nqGAQvB5S_0yCQ/s400/canalst+%25281%2529.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5566551260142684930" /></a> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr9PoYcHUIPGMK_LZZkIKXI6qojeyXF4w93Udbis3Nhwb8nKC-31iS7zaZFpql5Jo9OxJialXx-8aymi7cNUHPARnbOp9Hnm_-cfjwiJ0Hu5rh7j9uIMDn0gvl0yOxZOOdvou2pOPxysw/s400/canalst.png" style="cursor:pointer; cursor:hand;width: 400px; height: 264px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5566551264097972706" /><div><br />When we first met up with the client he was eager to discuss implementing a mobile strategy for the Canal Steet website, which is justified as 91% of users in the UK have a mobile phone that can access the internet. Furthermore, the LGBT community as a whole tend be early adopters of new technology.<div><br /></div><div>What was troubling for us though, was that there were some critical problems for the usability of the main site that we needed to avoid in the development of a mobile strategy. We wanted to give the client a strategy that would be easy to amend and easy for the user. From that we decided that a modular layout would be a great option. Each module holds a summary of information and can be expanded, collapsed, or moved. This has great implications for the end user and their experience as well as for the client and the future progression of the Canal St website offering.</div><div><br /></div><div><br /></div></div>Jamalhttp://www.blogger.com/profile/11028743048742141832noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-35076996721284944872010-11-30T09:20:00.001-08:002010-11-30T09:41:03.300-08:00Market SegmentationSegmenting by needstates and moodstates isn't exactly a new idea but it's definitely becoming more relevant. Food and beverage brands have been doing it for years. <div><br /></div><div>Instead of being loyal to one single brand in a category consumers now adopt a portfolio of brands based on different moods or needs. <a href="http://www.brandchannel.com/images/papers/increasing_importance.pdf">This report</a> sums it up best by saying: </div><div><br /></div><div><blockquote></blockquote><div><blockquote>"...A young beer drinker might have been loyal to just one brand 20 years ago, now he may consider one brand to be his “cool night club beer”, another brand to be his “watching the game on TV beer” and another his “just cut the grass, refreshing beer”."</blockquote>I'm exploring how to implement this into a digital marketing communication management strategy and how I can use this to segment the very broad LGBT community.</div></div>Jamalhttp://www.blogger.com/profile/11028743048742141832noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-51836059176373195622010-11-14T17:03:00.000-08:002010-11-14T17:03:52.128-08:00great photo capturing the vibe of Canal Street Manchester<div class="separator" style="clear: both; text-align: center;"></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoc5eAoc_w7briYqZoIY-zZzmDPPGvZ05pDvcwHnM_4K4_XzBR6wQvbXqZSBHN97g9VDiDC9BU8wiyVxOpMpu2er3gGFoTIAhe5NFdvDB9gUPw7vZRQ1_HWlerb71wdoYVtthhAyIMKuAt/s1600/Gay+Village+Manchester.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoc5eAoc_w7briYqZoIY-zZzmDPPGvZ05pDvcwHnM_4K4_XzBR6wQvbXqZSBHN97g9VDiDC9BU8wiyVxOpMpu2er3gGFoTIAhe5NFdvDB9gUPw7vZRQ1_HWlerb71wdoYVtthhAyIMKuAt/s320/Gay+Village+Manchester.jpg" width="320" /></a></td></tr>
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</tbody></table><span id="goog_944570400"></span><span id="goog_944570401"></span>PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-58293857733737042842010-11-08T04:43:00.000-08:002010-11-08T14:31:47.822-08:00Blog Post 1<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.canal-st.co.uk/"><img alt="digital marketing communications management DMCM canal street manchester LGBT manchester gay village manchester" border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFVcBxmebEPWPxMJvY_dvlUAfBTMpKR1Pnb4G5ThWlqGMTz3Tod7YiDPwOiLjTHuKSgYeYZwoR4WMdvrszrTd8xLi2Vd78MHcMBjsWPmZALSmTkxryVln1nT3LAtUCMzAuvbY6AkQfG_V_/s320/23199_canal_street.jpg" style="margin-left: auto; margin-right: auto;" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.canal-st.co.uk/">Canal Street Manchester</a></td></tr>
</tbody></table><b>Canal Street</b>’s website, canal-st.co.uk, is a portal providing information to Manchester’s lesbian, gay, bisexual, and transgender (<b>LGBT</b>) community with an eye towards the <b>LGBT</b> community at-large. <b>Canal Street</b>’s internet presence has already experienced a sizeable amount of success. The site currently generates a weekly e-newsletter for 4100 subscribers and the Facebook page has already amassed 12,000 followers in just over a year with 90% of them being active users!<br />
The client is now looking to capitalise on the success of the Facebook page to draw more users to utilise the website and its services in the hope of generating more traffic to monetise the website. The client also feels the brand would be served well with a mobile strategy but isn’t sure how to proceed.<br />
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From here, we came up with n objectives:<br />
• Increase eNewsletter subscribers by 40% within 1 year<br />
• Develop a mobile-friendly website<br />
• Improve usability of the current site<br />
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After meeting with the client and receiving feedback from questionnaires we felt the best digital marketing approaches to <b>Canal Street</b> would be social media, mobile browsing, and creating a blog.<br />
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From our feedback we learned that <b>LGBT </b>community are keen to adopt new technology. More than 60% of respondents said they used Android, BlackBerry, or iPhone mobile devices. Despite that fact, the current <b>Canal Street</b> website is not friendly to mobile users.<br />
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Social media provides a unique opportunity to generate a dialogue with consumers to improve the portal’s current offering and tailor it to provide content that’s more relevant to the audience. An improved social media integration strategy may also generate more traffic by means of ‘shared’ content.<br />
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A blog was considered as a means on enhancing the user experience by providing a personal and more authentic tone. Blogging also create another opportunity for user to generate shared content. It’s ability to be self-archiving was viewed a comparable advantage to the e-newsletter. Despite its advantages, we feel that the client doesn’t currently have the resources to actively monitor and update a blog. The client was also concerned about potential negative comments.<br />
<br />
Minaxee Prajapati<br />
07129623<br />
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Jamal Mon Desir<br />
09262253<br />
<br />
Claire Isbister <br />
07296182<br />
<br />
Andrew McLoughlin<br />
0629564PIMMshttp://www.blogger.com/profile/01766184995983958682noreply@blogger.com0tag:blogger.com,1999:blog-4181566363677809222.post-57442764197723271702010-10-30T03:40:00.000-07:002010-10-30T04:02:59.623-07:00Why We're HereDigital MarComms are the future! Don't believe us? Watch this video...<br />
<br />
<br />
<iframe src="http://player.vimeo.com/video/10251808" width="400" height="170" frameborder="0"></iframe><p><a href="http://vimeo.com/10251808">The Last Advertising Agency On Earth</a> from <a href="http://vimeo.com/fitc">FITC</a> on <a href="http://vimeo.com">Vimeo</a>.</p><br />
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We discussed the history of the Canal St website and it's future and where Iain would like to go on holiday! We've amassed pages on pages of notes and currently sifting through them to figure out how to get from here to there with the information we've got. Ironically, all of our note-taking has left us with more questions than answers and searching to define a clear set of objectives to move our project forward.<br />
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What makes Canal Street unique is that it's not just a geographic district like The Castro in San Francisco, or Greenwich Village, NYC, but its also very symbolic of the LGBT community-at-large and the website acts also as a resource. This make devising an inclusive strategy a bit more complicated than we first thought.<br />
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It's a laborious process, but <s>if</s> when it gets Iain onto a white sandy beach in the South of France then we'll know that we've done a good job!<br />
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As part of our Digital Marketing Communications Management (DMCM) module we are working on a project to develop the online presence of Manchester's famous Canal Street.<br />
<br />
Watch this space as we'll be updating it weekly as we progress. It will be like <i>Big Brother </i>but with out the guilty sentiments after.<br />
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