The Last Advertising Agency On Earth from FITC on Vimeo.
Saturday, 30 October 2010
The Ball is Rolling...
Things have started kicking off for us this week! We met the client, Iain, at the bar he co-owns on Canal Street.
We discussed the history of the Canal St website and it's future and where Iain would like to go on holiday! We've amassed pages on pages of notes and currently sifting through them to figure out how to get from here to there with the information we've got. Ironically, all of our note-taking has left us with more questions than answers and searching to define a clear set of objectives to move our project forward.
What makes Canal Street unique is that it's not just a geographic district like The Castro in San Francisco, or Greenwich Village, NYC, but its also very symbolic of the LGBT community-at-large and the website acts also as a resource. This make devising an inclusive strategy a bit more complicated than we first thought.
It's a laborious process, butif when it gets Iain onto a white sandy beach in the South of France then we'll know that we've done a good job!
We discussed the history of the Canal St website and it's future and where Iain would like to go on holiday! We've amassed pages on pages of notes and currently sifting through them to figure out how to get from here to there with the information we've got. Ironically, all of our note-taking has left us with more questions than answers and searching to define a clear set of objectives to move our project forward.
What makes Canal Street unique is that it's not just a geographic district like The Castro in San Francisco, or Greenwich Village, NYC, but its also very symbolic of the LGBT community-at-large and the website acts also as a resource. This make devising an inclusive strategy a bit more complicated than we first thought.
It's a laborious process, but
Thursday, 28 October 2010
Welcome!
We are The PIMMs Group (or PIMMs for short). We're a group of four final year students in the Marketing & Retail division of Manchester Metropolitan University's Business School
As part of our Digital Marketing Communications Management (DMCM) module we are working on a project to develop the online presence of Manchester's famous Canal Street.
Watch this space as we'll be updating it weekly as we progress. It will be like Big Brother but with out the guilty sentiments after.
Subscribe to:
Posts (Atom)